The situation: You need headshots for your website, but you’re out of budget and too pressed for time to hire a professional photographer. Hey, it happens. Although you’re always going to get the best results from a professional, taking the DIY route is better than foregoing photography altogether—for digital applications. (We’re bound by our Hippocratic design oath to tell you that this is a no good, terrible, very bad idea for print.) All you need is your iPhone and a basic understanding of the do’s and don’ts of portrait photography, which, lucky for you, this post is all about. Continue Reading
It’s easy! We lock ourselves away in a dark office, drain a Madison-Avenue-sized bottle of single-malt Scotch and then stumble out five minutes before the big, important client presentation with the Eureka moment in hand.
The truth is a lot less romantic and always involves 99 percent Thomas Edison-like perspiration. Big ideas are more likely to emerge when a group of passionate, fearless and creative people – focused on a common challenge – generate lots of smaller ideas that in many cases can add up to something truly unique, remarkable, relevant … and big. Continue Reading
Whether you’re a designer or a developer, working in an agency boils down to solving problems. (How can we get people to buy more? Click more? Share more? You get the idea.) Ideally, this is a two-step process:
- Define the problem.
- Solve the problem.
Seems straightforward enough, but does it always happen like that? Not by a long shot. Continue Reading
Consistency is crucial to the health and success of any brand. But maintaining a consistent brand presence can be a major challenge, especially when you’re working with a large team or collaborating with partners outside of your organization.
Without an internal reference point for your brand, discrepancies and confusion become inevitable, and that can seriously affect how your customers see you*. On top of that, if you constantly have to clarify what’s “on-brand,” you’re really wasting a lot of time and not arming your team with the tools they need to do their best work.
*Life Pro Tip: There’s nothing wrong with trying new things, but don’t be that guy trying to bring back frosted tips in 2017. It’s not gonna happen. Continue Reading
Marketing is not like throwing a birthday party in first grade. So hold back on that value pack of Lisa Frank invitations, because you won’t be including the entire class.
But.but.but. Why wouldn’t I want to cast a wide net? I could be missing out on a potential sale, and that feeling would be worse than realizing you left the freezer door open and all the ice cream has melted. Continue Reading
Garbage in, garbage out.
In everything from mathematical computations to creative endeavors, the output is largely influenced by the input. For marketing projects, that means the energy invested and the quality of details collected at the very beginning of a project will directly affect the entire project lifecycle and ultimately, the end result. Continue Reading
“The first principle is that you must not fool yourself and you are the easiest person to fool.”
– Richard Feynman, Nobel Laureate in Physics
Stronger strategy, better targeting, more effective messaging, improved customer service—your success in these areas is strongly linked to your ability to accurately understand your target audience and engage with them in a way they find meaningful.
Last Friday, AAF Polk County hosted the 2017 ADDY Awards (and we were jes’ so proud to be there).
Part of the nation’s largest advertising competition, the annual event offers local agencies and in-house teams an occasion to kick up their boots and celebrate exceptional creative work.
This year’s Grand Ole ADDYs theme saw the Lakeland Center’s Sikes Hall transformed into Country’s Most Famous Stage, complete with live entertainment and tasty vittles.
By the time the final curtain fell, CNP had corralled an impressive number of wins, including five Gold ADDYs, four Silver ADDYs, a “Best in Category” Benny and a Judge’s Choice award.
We love what we do and it’s an honor to be acknowledged by our talented industry peers.
Many thanks to our clients for giving us the opportunity to work on so many fantastic projects. We love you so much it hurts.
Check out the highlights of our ADDYs wins below —
I was always drawing as a kid. I would get these ideas in my head. They’d just pop in, and I would think, “I have to draw it.”
Now as a professional designer, I find the designs I enjoy creating the most are the ones I draw with my hand first, and then bring into the computer. It stands out. If you take the time to get it right, it’s exciting and it’s eye-catching because it is unique. Plus, I love that it stretches my abilities to try out different styles to get the right feel that our clients’ brands need. Continue Reading
Some people think print is dead — that fewer people are printing things and it’s all going digital. But there is still a very large portion of your brand that calls back to traditional elements.
Each month, I get a water filter in the mail from a company called Soma and the packaging is beautiful. The design of the packaging creates an elegant, quality experience. In the end, it doesn’t feel like something you regret buying.
Our sense of touch is really important. It’s one of the first impressions you make with your audience and they’ll notice when things are well thought out. At the end of the day even the smallest details are noticed – from the type of paper you choose to the size and dimension of a printed piece. Maximizing these details will ultimately connect with them. Continue Reading