Blog
Category : Advertising & Creative

3 Ways Discovery Sets The Stage For An Awesome Agency Experience

Garbage in, garbage out.

In everything from mathematical computations to creative endeavors, the output is largely influenced by the input. For marketing projects, that means the energy invested and the quality of details collected at the very beginning of a project will directly affect the entire project lifecycle and ultimately, the end result. Continue Reading

Fortune-teller

It’s Time to Stop Marketing by First Best Guess

The first principle is that you must not fool yourself and you are the easiest person to fool.
– Richard Feynman, Nobel Laureate in Physics

Stronger strategy, better targeting, more effective messaging, improved customer service—your success in these areas is strongly linked to your ability to accurately understand your target audience and engage with them in a way they find meaningful.

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Illustrator Shannon Viox accepts the Benny Award for the Grove Roots Brand material

CNP Rounds Up a Passel of Wins at the 2017 ADDY Awards

How-DEE-E-E-E!

Last Friday, AAF Polk County hosted the 2017 ADDY Awards (and we were jes’ so proud to be there).

Part of the nation’s largest advertising competition, the annual event offers local agencies and in-house teams an occasion to kick up their boots and celebrate exceptional creative work.

This year’s Grand Ole ADDYs theme saw the Lakeland Center’s Sikes Hall transformed into Country’s Most Famous Stage, complete with live entertainment and tasty vittles.

By the time the final curtain fell, CNP had corralled an impressive number of wins, including five Gold ADDYs, four Silver ADDYs, a “Best in Category” Benny and a Judge’s Choice award.

We love what we do and it’s an honor to be acknowledged by our talented industry peers.

Many thanks to our clients for giving us the opportunity to work on so many fantastic projects. We love you so much it hurts. 

Check out the highlights of our ADDYs wins below —

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Custom Illustrations in the Real World: From Sketch to Screen

I was always drawing as a kid. I would get these ideas in my head. They’d just pop in, and I would think, “I have to draw it.”

Now as a professional designer, I find the designs I enjoy creating the most are the ones I draw with my hand first, and then bring into the computer. It stands out. If you take the time to get it right, it’s exciting and it’s eye-catching because it is unique. Plus, I love that it stretches my abilities to try out different styles to get the right feel that our clients’ brands need. Continue Reading

A Finishing Touch: Using Tactile Design

Some people think print is dead — that fewer people are printing things and it’s all going digital. But there is still a very large portion of your brand that calls back to traditional elements.

Each month, I get a water filter in the mail from a company called Soma and the packaging is beautiful. The design of the packaging creates an elegant, quality experience. In the end, it doesn’t feel like something you regret buying.

Our sense of touch is really important. It’s one of the first impressions you make with your audience and they’ll notice when things are well thought out. At the end of the day even the smallest details are noticed – from the type of paper you choose to the size and dimension of a printed piece. Maximizing these details will ultimately connect with them. Continue Reading

CNP Catches a String of Wins at the 2016 ADDYs

Mardi Gras frivolity was in the air at the 2016 ADDY Awards, hosted by the Polk County chapter of the American Advertising Federation. An annual gathering to honor excellence in the art of advertising, the ADDYs offer local industry pros an occasion to cut loose and applaud outstanding creative work.

Photo 2016-02-26 11_23

In keeping with this year’s “Laissez les Bons Temps Rouler” theme, the Lakeland Center venue was transformed into a colorful French Quarter fantasyland. Authentic Cajun cuisine, a live brass band (and yes, even a giant snapping turtle), helped create a festive “on-the-bayou” atmosphere that put everyone in the mood to celebrate.

And celebrate we did! At the end of the evening, CNP took home an impressive number of wins — six Gold ADDYs, eight Silver ADDYs, two “Best in Category” awards and two out of three Judge’s Choice awards.

It’s always a privilege to be recognized for delivering great work, and we are so thankful for the clients who give us the opportunity to do just that. With the excitement of a big win under our belt, our entire team is fully energized and looking forward to creating lots more amazing work in the year to come.

Check out the highlights of our ADDYs haul below —

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4 Game-Changing Questions to Put Your Digital Marketing On Track

Digital marketing elicits more shiny-object syndrome than any other set of marketing tools. Here's how to make sure you're not wasting your time.

The digital marketing space changes at a blindingly fast pace. And while being on the look out for the next big thing is an important part of the game, it’s always good to tap the brakes on that impulse every now and then to make sure you’re not blindly wasting your time. Continue Reading

What isn’t measured cannot be managed.

Everyone wants to optimize their media budgets, but few put in the continuous effort necessary to properly understand their audience and measure ROI.  What isn’t measured cannot be managed.  If you are not researching and measuring, there’s no way to know what should be expanded, what should be cut  or how to act upon the data you have.

The Hub and Spoke Model for Marketing: The Wheel is Still King

No need to reinvent the wheel. It’s still awesome.

Digital footprints, driving traffic – we’re all on a mission to make our mark and constantly improve our online presences. A marketing strategy based on the Hub & Spoke model can help spread your top notch content across the web and around the (real) world. Luckily, the concept is simple. By making some simple tweaks to your advertising, marketing, PR and social media strategies, you’ll be better much equipped to manage your brand, build up its equity and expand your audience. The execution may require a little work, but the payoff is worth it in the end. Continue Reading

Interview with a Stock Photograph

I have no problem with the occasional, tactical use of high quality stock photography. But when stock photos become the default choice of imagery – especially those go-to clichés that have a built-in groan factor – I get really worked up. So much so that I can only find relief by imagining conversations like the following…

Interviewer: We’re talking today with “Businessmen Shaking Hands,” ostensibly the most famous stock photograph in the civilized world. How did you become so popular?

Businessmen Shaking Hands (BSH): Well, doesn’t everyone know that? I make a universally appealing visual statement in all languages.

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