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CNP Named to Ad Age’s Best Places to Work List

We’re pleased to announce today that CNP was named to Ad Age’s 2016 Best Places to Work list.

Humble competence is one of our agency’s core values, but we would be remiss if we didn’t tell you this award is kind of a big deal. Ad Age considered agencies, media companies and in-house teams with more than 15 full-time employees for this honor—and of the 50 companies recognized nationwide, CNP came in at number 20. According to Agency Spotter, there are upwards of 120,000 agencies in the US.  Continue Reading

Fortune-teller

It’s Time to Stop Marketing by First Best Guess

The first principle is that you must not fool yourself and you are the easiest person to fool.
– Richard Feynman, Nobel Laureate in Physics

Stronger strategy, better targeting, more effective messaging, improved customer service—your success in these areas is strongly linked to your ability to accurately understand your target audience and engage with them in a way they find meaningful.

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A Finishing Touch: Using Tactile Design

Some people think print is dead — that fewer people are printing things and it’s all going digital. But there is still a very large portion of your brand that calls back to traditional elements.

Each month, I get a water filter in the mail from a company called Soma and the packaging is beautiful. The design of the packaging creates an elegant, quality experience. In the end, it doesn’t feel like something you regret buying.

Our sense of touch is really important. It’s one of the first impressions you make with your audience and they’ll notice when things are well thought out. At the end of the day even the smallest details are noticed – from the type of paper you choose to the size and dimension of a printed piece. Maximizing these details will ultimately connect with them. Continue Reading

Is Your Business a Good Fit for Yext?

Yext can be a handy, timesaving local search engine optimization (SEO) tool for marketers. However, like any tool, a lot has to do with selecting the right one for the situation. Sometimes you need a tack hammer, and others a pneumatic jackhammer. Sometimes either will do, but when it comes to how your business is listed online, you are going to want to pick the right tool for the job. Continue Reading

The Business Observer’s Observations About Our Business

The Florida Business Observer published an article about our recent strides in business improvement. The past year has been an incredibly productive journey for CNP, and we’ve learned a lot about how to service our clients better and keep everyone on this boat of ours rowing in the same direction. Continue Reading

What Good Marketing and the Mojito Have in Common

It’s not hard to like a well-made mojito. It’s refreshing, sweet but not too sweet. It’s the absolute best cocktail for the often hot Florida and Caribbean, but it’s by no means the easiest cocktail to make well. It takes time and patience, and no two will ever be quite the same. When I make them for CNP happy hours, I’m always struck by how similar it is to our approach to marketing.

The name “mojito,” comes from the African word “mojo,” which is an item used to cast a little spell. Good marketing is also like a spell. It can make people show up somewhere in droves, it can practically subvert free will, and it can make you feel like you’re having fun, excited about stuff you’d otherwise ignore. Mojitos do a good job at all of this, too.

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user-surveys-featured-image

Leveraging User Surveys to Improve Your Website

User surveys are a simple, cost effective way to gather valuable feedback directly from your website’s visitors, and over the past couple of years, we’ve started integrating them into many of our website design and development projects.

In this post, I’ll explain how to set up a simple user survey and mine the results for helpful insights that you can use to improve your website. Continue Reading

CNP Makes Florida Trend’s Best Companies List – Again

How do I say this without bragging? CNP has been named one of the Best Companies to Work For in Florida for the second year in a row! OK, that’s definitely bragging, but we’re still very proud to make the list. Over the past year or so, we’ve been working hard to refine our vision and internal processes in an effort to ensure CNP is a place that delivers GREAT work to our clients, but also is a place where our employees love to work. With 100 companies on the list, we moved up to No. 10 from the 27th spot last year in the Small Biz category (Cue applause). Continue Reading

Leveraging the WordPress REST API

The WordPress REST API Plugin is a simple-to-use plugin that allows you to access your WordPress posts, pages and other data via a JSON-based REST API. REST APIs have grown in popularity in recent years because they are fast, platform-independent and easy to integrate.

WordPress is a powerful CMS with a ton of extensible features, so why use the WordPress REST API? I’ll let the authors of the plugin explain:

“WordPress is moving toward becoming a fully-fledged application framework, and we need new APIs. This project was born to create an easy-to-use, easy-to-understand and well-tested framework for creating these APIs, plus creating APIs for core … WP API exposes a simple yet easy interface to WP Query, the posts API, post meta API, users API, revisions API and many more. Chances are, if you can do it with WordPress, WP API will let you do it.”
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Debugging WordPress on VVV with PhpStorm

So you’re using Varying Vagrant Vagrants and PhpStorm for local WordPress development. Maybe you’ve heard or read what a great boon PhpStorm is for debugging but you haven’t made it all the way through configuring the project. Maybe you haven’t had time to read the tutorials or you set up a new dev environment seldom enough the steps just aren’t sticking in your long-term memory. If you’re still using var_dump to track down issues, never fear. Let this brief, handy walkthrough guide you to debugging bliss.

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