Blog
Industry insights + our best shower thoughts

Want Great Work? Start by Falling in Love with the Problem

Whether you’re a designer or a developer, working in an agency boils down to solving problems. (How can we get people to buy more? Click more? Share more? You get the idea.) Ideally, this is a two-step process:

  1. Define the problem.
  2. Solve the problem.

Seems straightforward enough, but does it always happen like that? Not by a long shot. Continue Reading

Creating a Bulletproof Brand Guide

Consistency is crucial to the health and success of any brand. But maintaining a consistent brand presence can be a major challenge, especially when you’re working with a large team or collaborating with partners outside of your organization.

Without an internal reference point for your brand, discrepancies and confusion become inevitable, and that can seriously affect how your customers see you*. On top of that, if you constantly have to clarify what’s “on-brand,” you’re really wasting a lot of time and not arming your team with the tools they need to do their best work.

*Life Pro Tip: There’s nothing wrong with trying new things, but don’t be that guy trying to bring back frosted tips in 2017. It’s not gonna happen. Continue Reading

You Can’t Sell to Everyone—and That’s Okay

Marketing is not like throwing a birthday party in first grade. So hold back on that value pack of Lisa Frank invitations, because you won’t be including the entire class.

But.but.but. Why wouldn’t I want to cast a wide net? I could be missing out on a potential sale, and that feeling would be worse than realizing you left the freezer door open and all the ice cream has melted. Continue Reading

The Secret Ingredient for Recruitment Content that Captivates

Segmentation and personalization are excellent engagement tactics for higher ed marketers because they allow you to tailor your messaging around the things your audience cares about most.

But, while speaking to your audience about the right things is important, a truly robust marketing strategy considers how you should speak to them too. Continue Reading

3 Ways Discovery Sets The Stage For An Awesome Agency Experience

Garbage in, garbage out.

In everything from mathematical computations to creative endeavors, the output is largely influenced by the input. For marketing projects, that means the energy invested and the quality of details collected at the very beginning of a project will directly affect the entire project lifecycle and ultimately, the end result. Continue Reading

Segmentation: Your Key to Tailor-Made Messaging

Keeping communication relevant and personalized throughout the entire decision-making process is a critical objective for higher education recruiters.

But how do we speak authentically to multiple groups of students without it becoming an overwhelming task?

One solution: segmentation and marketing automation. Continue Reading

Why We Love the React Framework (Or Why We’re Willing to Forgive Facebook for Taking over the Internet)

Dear fellow development aficionado: Is your body wracked with anxiety over a new web or mobile app that’s got a tight budget, a tight schedule, or both? Does the idea of taking a deep dive into some jQuery spaghetti code make you want to leave it all behind and restart your life in rural Appalachia?

Take a deep breath, put down the industrial-strength muscle relaxer because—and I never thought I’d say this—all of your problems have already been solved by Facebook.

So light some candles and put on the Luther Vandross, because I’m going to introduce you to the new love of your life: the React framework. Continue Reading

Why Personalization is a Must in Higher Ed Marketing

Imagine you’re at a drive through, hungry and ready to order lunch. An employee comes over the speaker and starts explaining why you should order lunch at their restaurant instead of the one down the street, then demands to know what sauce you want with your nuggets—even though you don’t eat meat!

That wouldn’t make any sense, right? You’ve obviously already chosen this restaurant, so further convincing isn’t necessary. And presuming to know your order before you’ve even uttered a word? Well, that’s just foolish. Continue Reading

CNP Launches a New Website for the City of Winter Haven

 

CNP is excited to unveil our latest project: a fully overhauled website for the City of Winter Haven.

With the site’s redesign, the City sought to improve user experience for citizens and government employees alike. Project goals included reorganizing the site’s layout for more intuitive browsing, consolidating multiple departmental websites within a single content management system and updating the site to make it mobile-friendly. Continue Reading

Avoid Content Debt to Keep Your Website Looking Sharp

When you launch a website, it’s like driving off the lot with a brand-new car. It’s shiny and perfect in that moment, but over time it starts to get worn down. If you ignore routine maintenance long enough, your car will inevitably grind to a halt.

Web developers are familiar with this concept in terms of “technical debt,” the theory that writing easy—rather than reliable—code will create compounding issues for a website further on down the road. Basically, it’s like repairing your car (or your website) with an extravagant amount of duct tape. Continue Reading