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Industry insights + our best shower thoughts

CNP Launches a New Website for the City of Winter Haven

 

CNP is excited to unveil our latest project: a fully overhauled website for the City of Winter Haven.

With the site’s redesign, the City sought to improve user experience for citizens and government employees alike. Project goals included reorganizing the site’s layout for more intuitive browsing, consolidating multiple departmental websites within a single content management system and updating the site to make it mobile-friendly. Continue Reading

Avoid Content Debt to Keep Your Website Looking Sharp

When you launch a website, it’s like driving off the lot with a brand-new car. It’s shiny and perfect in that moment, but over time it starts to get worn down. If you ignore routine maintenance long enough, your car will inevitably grind to a halt.

Web developers are familiar with this concept in terms of “technical debt,” the theory that writing easy—rather than reliable—code will create compounding issues for a website further on down the road. Basically, it’s like repairing your car (or your website) with an extravagant amount of duct tape. Continue Reading

Fortune-teller

It’s Time to Stop Marketing by First Best Guess

The first principle is that you must not fool yourself and you are the easiest person to fool.
– Richard Feynman, Nobel Laureate in Physics

Stronger strategy, better targeting, more effective messaging, improved customer service—your success in these areas is strongly linked to your ability to accurately understand your target audience and engage with them in a way they find meaningful.

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Illustrator Shannon Viox accepts the Benny Award for the Grove Roots Brand material

CNP Rounds Up a Passel of Wins at the 2017 ADDY Awards

How-DEE-E-E-E!

Last Friday, AAF Polk County hosted the 2017 ADDY Awards (and we were jes’ so proud to be there).

Part of the nation’s largest advertising competition, the annual event offers local agencies and in-house teams an occasion to kick up their boots and celebrate exceptional creative work.

This year’s Grand Ole ADDYs theme saw the Lakeland Center’s Sikes Hall transformed into Country’s Most Famous Stage, complete with live entertainment and tasty vittles.

By the time the final curtain fell, CNP had corralled an impressive number of wins, including five Gold ADDYs, four Silver ADDYs, a “Best in Category” Benny and a Judge’s Choice award.

We love what we do and it’s an honor to be acknowledged by our talented industry peers.

Many thanks to our clients for giving us the opportunity to work on so many fantastic projects. We love you so much it hurts. 

Check out the highlights of our ADDYs wins below —

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Custom Illustrations in the Real World: From Sketch to Screen

I was always drawing as a kid. I would get these ideas in my head. They’d just pop in, and I would think, “I have to draw it.”

Now as a professional designer, I find the designs I enjoy creating the most are the ones I draw with my hand first, and then bring into the computer. It stands out. If you take the time to get it right, it’s exciting and it’s eye-catching because it is unique. Plus, I love that it stretches my abilities to try out different styles to get the right feel that our clients’ brands need. Continue Reading

CNP Named to Ad Age’s Best Places to Work List

We’re pleased to announce today that CNP was named to Ad Age’s 2016 Best Places to Work list.

Humble competence is one of our agency’s core values, but we would be remiss if we didn’t tell you this award is kind of a big deal. Ad Age considered agencies, media companies and in-house teams with more than 15 full-time employees for this honor—and of the 50 companies recognized nationwide, CNP came in at number 20. According to Agency Spotter, there are upwards of 120,000 agencies in the US.  Continue Reading

A Finishing Touch: Using Tactile Design

Some people think print is dead — that fewer people are printing things and it’s all going digital. But there is still a very large portion of your brand that calls back to traditional elements.

Each month, I get a water filter in the mail from a company called Soma and the packaging is beautiful. The design of the packaging creates an elegant, quality experience. In the end, it doesn’t feel like something you regret buying.

Our sense of touch is really important. It’s one of the first impressions you make with your audience and they’ll notice when things are well thought out. At the end of the day even the smallest details are noticed – from the type of paper you choose to the size and dimension of a printed piece. Maximizing these details will ultimately connect with them. Continue Reading

Is Your Business a Good Fit for Yext?

Yext can be a handy, timesaving local search engine optimization (SEO) tool for marketers. However, like any tool, a lot has to do with selecting the right one for the situation. Sometimes you need a tack hammer, and others a pneumatic jackhammer. Sometimes either will do, but when it comes to how your business is listed online, you are going to want to pick the right tool for the job. Continue Reading

The Business Observer’s Observations About Our Business

The Florida Business Observer published an article about our recent strides in business improvement. The past year has been an incredibly productive journey for CNP, and we’ve learned a lot about how to service our clients better and keep everyone on this boat of ours rowing in the same direction. Continue Reading

What Good Marketing and the Mojito Have in Common

It’s not hard to like a well-made mojito. It’s refreshing, sweet but not too sweet. It’s the absolute best cocktail for the often hot Florida and Caribbean, but it’s by no means the easiest cocktail to make well. It takes time and patience, and no two will ever be quite the same. When I make them for CNP happy hours, I’m always struck by how similar it is to our approach to marketing.

The name “mojito,” comes from the African word “mojo,” which is an item used to cast a little spell. Good marketing is also like a spell. It can make people show up somewhere in droves, it can practically subvert free will, and it can make you feel like you’re having fun, excited about stuff you’d otherwise ignore. Mojitos do a good job at all of this, too.

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