Duplicate Content: Menace or Meh?

We’ve all seen it. Within otherwise peaceful groups, there can arise certain differences of opinion that are instantly polarizing: Coke or Pepsi. The oxford comma. How to pronounce “gif.”

In the SEO world we have quite a few debates like that, and one of our most hot-button issues is duplicate content.

Clients often ask, “Is duplicate content something we really need to worry about?”

As with so many things in life, the answer isn’t black and white. While duplicate content isn’t as bad as some shady SEO practitioners make it out to be, it’s certainly not as good as those selling duplicate content claim—and rarely is it part of a great businesses marketing strategy.

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Merry Christmas, From Our People to Yours

I’m not quite sure when or how it happened, but somehow December is drawing to a close and 2018 is right around the corner. Before we take a break from Santa’s ad shop to spend some quality time with our families, I’d like to thank our wonderful clients for giving us the opportunity to make a living doing what we love (and perhaps, more importantly, for helping ensure that we still love doing it when the work day is through). Continue Reading

How to DIY a Respectable Headshot with Your Phone

The situation: You need headshots for your website, but you’re out of budget and too pressed for time to hire a professional photographer. Hey, it happens. Although you’re always going to get the best results from a professional, taking the DIY route is better than foregoing photography altogether—for digital applications. (We’re bound by our Hippocratic design oath to tell you that this is a no good, terrible, very bad idea for print.) All you need is your iPhone and a basic understanding of the do’s and don’ts of portrait photography, which, lucky for you, this post is all about.  Continue Reading

How We Make the Big Idea Happen

It’s easy! We lock ourselves away in a dark office, drain a Madison-Avenue-sized bottle of single-malt Scotch and then stumble out five minutes before the big, important client presentation with the Eureka moment in hand.

The truth is a lot less romantic and always involves 99 percent Thomas Edison-like perspiration. Big ideas are more likely to emerge when a group of passionate, fearless and creative people – focused on a common challenge – generate lots of smaller ideas that in many cases can add up to something truly unique, remarkable, relevant … and big. Continue Reading

Want Great Work? Start by Falling in Love with the Problem

Whether you’re a designer or a developer, working in an agency boils down to solving problems. (How can we get people to buy more? Click more? Share more? You get the idea.) Ideally, this is a two-step process:

  1. Define the problem.
  2. Solve the problem.

Seems straightforward enough, but does it always happen like that? Not by a long shot. Continue Reading

Creating a Bulletproof Brand Guide

Consistency is crucial to the health and success of any brand. But maintaining a consistent brand presence can be a major challenge, especially when you’re working with a large team or collaborating with partners outside of your organization.

Without an internal reference point for your brand, discrepancies and confusion become inevitable, and that can seriously affect how your customers see you*. On top of that, if you constantly have to clarify what’s “on-brand,” you’re really wasting a lot of time and not arming your team with the tools they need to do their best work.

*Life Pro Tip: There’s nothing wrong with trying new things, but don’t be that guy trying to bring back frosted tips in 2017. It’s not gonna happen. Continue Reading

You Can’t Sell to Everyone—and That’s Okay

Marketing is not like throwing a birthday party in first grade. So hold back on that value pack of Lisa Frank invitations, because you won’t be including the entire class.

But.but.but. Why wouldn’t I want to cast a wide net? I could be missing out on a potential sale, and that feeling would be worse than realizing you left the freezer door open and all the ice cream has melted. Continue Reading

The Secret Ingredient for Recruitment Content that Captivates

Segmentation and personalization are excellent engagement tactics for higher ed marketers because they allow you to tailor your messaging around the things your audience cares about most.

But, while speaking to your audience about the right things is important, a truly robust marketing strategy considers how you should speak to them too. Continue Reading

3 Ways Discovery Sets The Stage For An Awesome Agency Experience

Garbage in, garbage out.

In everything from mathematical computations to creative endeavors, the output is largely influenced by the input. For marketing projects, that means the energy invested and the quality of details collected at the very beginning of a project will directly affect the entire project lifecycle and ultimately, the end result. Continue Reading

Segmentation: Your Key to Tailor-Made Messaging

Keeping communication relevant and personalized throughout the entire decision-making process is a critical objective for higher education recruiters.

But how do we speak authentically to multiple groups of students without it becoming an overwhelming task?

One solution: segmentation and marketing automation. Continue Reading