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Fun fact: Soylent green and ad agencies are made of the same thing.

Every agency goes about creating work the same way, no matter what words or pretty pictures they use to spin it differently. Only the people are different. Meaning the quality of their ideas, expertise, passion and commitment to make you successful. The point is, if you want a great agency, make sure it’s populated by great agency people. Lucky for you, we happen to know a few.

Our Team

Unique Value Propositions? We have 23 of them.

Our Core Values

Star Wars vs. Star Trek aside, there are some things we can definitely agree on

We Believe

Respect & humility

Humble competence

We speak confidently from our passion and the mastery of our craft. And yet we recognize our own limitations and respect other opinions. Ideas and recommendations are communicated with thoughtful candor and never thoughtless arrogance.

Overachievers and teachers’ pets by nature

Demanding more from ourselves than our clients do

With the ultimate goal of taking them to a place they never would’ve gotten to on their own. We are proud to be self-motivated, impact-minded advocates for our clients’ success. We are not proud to be order takers.

It takes a village

A sense of ownership

In client and agency challenges and opportunities. In our work, attitude, relationships, decisions, mistakes and collective financial success. An overflowing trash can? Even that.

Keep your promises and your sanity

One life to live

We understand that the see-saw of work/life balance can tip one way or another (sometimes at a moment’s notice). The CNPOV is: Work hard when necessary, check out when necessary and keep things in perspective.

Flex that beautiful brain muscle

Continuous improvement

Lifelong learners. Making it better – then making it even better. Being open to what’s possible, rather than what’s not possible. In the quality of our work and daily habits. In our professional and personal potential.

Our History

The evolution of our agency and hairstyles over the last 25 years
1991
1992
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1995
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1999
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2015
2016

Clark/Nikdel, Inc. is incorporated with Chris Nikdeland Jeff Clark as agency owners. Bok Tower Gardens and many other companies from Chris’ and Jeff’s freelance businesses form the first client base.

Cypress Gardens becomes client for the next 12 years. Jeff Clark leaves to work for Bartow Memorial Hospital.

Anne Powell joins Clark/Nikdel, Inc. bringing MIDFLORIDA Credit Union and several other long-term clients, most we still have today.

Clark/Nikdel, Inc. takes Best of Show in Polk Addy Awards. Chris Nikdel is named Ad Woman of the Year by the Polk Advertising Federation.

Clark/Nikdel, Inc. is awarded the Advertising and Marketing contract for Polk County Tourism & Sports Marketing and the Central Florida Development Council. An account still retained today.

Chris Nikdel wins Imperial Polk Advertising Federation’s Silver Medal Award for 1999. Melea Gernert wins the Doris Fleischman Award by the Florida Public Relations Association. Our historic 1911 building is purchased and we move to our present location at 62 4th Street NW in Winter Haven.

Anne Powell becomes partner; name of the agency is changed to Clark/Nikdel/Powell. Jeff Clark rejoins Clark/Nikdel/Powell for 2 years, leaving in 2002 to become Executive Director of the Bartow Chamber of Commerce.

The CFDC website, designed by Clark/Nikdel/Powell, wins Best Website by a Large-market Economic Development Agency in Florida from the Florida Economic Development Council. The agency also designs early sites for VCB and Cypress Gardens.

Clark/Nikdel/Powell wins American Association of Botanical Gardens & Arboreta Association’s Dorothy E. Hansell Publications National Award for Bok Tower Gardens.

Clark/Nikdel/Powell brings full-time web design, development and programming staff in-house, bridging the gap between online and offline marketing and to becoming a fully integrated agency.

Clark/Nikdel/Powell wins Imperial Polk Advertising Federation Best of Show Addy Award for Imperial Symphony Orchestra’s website, 4 best-of-category Benny Awards and continues to win Benny, Gold and Silver Awards every year since.

Chris Nikdel is named one of the Ledger’s 21 Women for the 21st Century. Clark/Nikdel/Powell wins 6 best-of-category Benny awards from Imperial Polk Advertising Federation. The agency is given the Public Service Award from the Dick Pope/Polk County Chapter of the Florida Public Relations Association.

Clark/Nikdel/Powell wins 2 best-of-category Bennys, 7 Gold and 20 Silver Addy Awards from Imperial Polk Advertising Federation. Anne Powell is Imperial Polk Advertising Federation’s Silver Medal Award winner for 2007. Clark/Nikdel/Powell spins off web development department: cnp_studio. Clark/Nikdel/Powell launches Sony PlayStation Blog and other national websites.

Chris Nikdel completes three-year training, is designated a Travel Marketing Professional (TMP) by the Southeast Tourism Society. Chris Nikdel and Anne Powell are designated Certified Branding Strategists™, among only 30+ firms in the nation with this designation. Clark/Nikdel/Powell undergoes re-branding to officially become CNP.

Alex Nikdel joins CNP as new Web Development Director. cnp_studio team and office sold to Voce Communications. Mark Adkins joins as Creative Director.

Lakeland Electric selects CNP to handle the new Smart Grid Communications Plan. Alex Nikdel is made a partner.

CNP doubles the size of its office to better house the expanding Web Department. CNP wins Small Business of the Year Award from the Greater Winter Haven Chamber of Commerce. Central Florida Visitors & Convention Bureau rebranded Visit Central Florida and wins VCB of the Year Shining Example Award from Southeast Tourism Society.

Peterson & Myers website wins WebAward for Best Legal Website from the Web Marketing Association. CNP wins first Telly Award for PlugIntoSmart television commercial.

CNP wins 8 best of category Benny Awards from AAF Polk County.

CNP honored as Best Places to work by CareerSource Polk. Jarrett Smith Joins CNP as Digital Director. Alex Nikdel promoted to President.

CNP expands office and moves to 72 4th Street NW in Winter Haven, named Best Companies to Work for by Florida Trend magazine.

CNP celebrates its 25th Anniversary.