Grove Roots is a small microbrewery in downtown Winter Haven. Our charge? To bottle the city’s citrus heritage into a logo that feels equally at home on a t-shirt or on a frosty glass of Wakes of Grain Lager. One website, four original beer labels, an award-winning logo and lots of swag later, local buzz for the brand was hopping and Grove Roots was well-positioned to become a community favorite.