Blog
Category : Digital Marketing

The Secret Ingredient for Recruitment Content that Captivates

Segmentation and personalization are excellent engagement tactics for higher ed marketers because they allow you to tailor your messaging around the things your audience cares about most.

But, while speaking to your audience about the right things is important, a truly robust marketing strategy considers how you should speak to them too. Continue Reading

Segmentation: Your Key to Tailor-Made Messaging

Keeping communication relevant and personalized throughout the entire decision-making process is a critical objective for higher education recruiters.

But how do we speak authentically to multiple groups of students without it becoming an overwhelming task?

One solution: segmentation and marketing automation. Continue Reading

Why Personalization is a Must in Higher Ed Marketing

Imagine you’re at a drive through, hungry and ready to order lunch. An employee comes over the speaker and starts explaining why you should order lunch at their restaurant instead of the one down the street, then demands to know what sauce you want with your nuggets—even though you don’t eat meat!

That wouldn’t make any sense, right? You’ve obviously already chosen this restaurant, so further convincing isn’t necessary. And presuming to know your order before you’ve even uttered a word? Well, that’s just foolish. Continue Reading

Providing Value Fast Online

When you’re vying for attention online, you have to provide value fast. You’re not just up against your competitors—you’re up against every other website. It only takes one second of slow loading for a potential customer to go back to Buzzfeed to look at puppy gifs.

CNP Launches a New Website for the City of Winter Haven

 

CNP is excited to unveil our latest project: a fully overhauled website for the City of Winter Haven.

With the site’s redesign, the City sought to improve user experience for citizens and government employees alike. Project goals included reorganizing the site’s layout for more intuitive browsing, consolidating multiple departmental websites within a single content management system and updating the site to make it mobile-friendly. Continue Reading

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It’s Time to Stop Marketing by First Best Guess

The first principle is that you must not fool yourself and you are the easiest person to fool.
– Richard Feynman, Nobel Laureate in Physics

Stronger strategy, better targeting, more effective messaging, improved customer service—your success in these areas is strongly linked to your ability to accurately understand your target audience and engage with them in a way they find meaningful.

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Is Your Business a Good Fit for Yext?

Yext can be a handy, timesaving local search engine optimization (SEO) tool for marketers. However, like any tool, a lot has to do with selecting the right one for the situation. Sometimes you need a tack hammer, and others a pneumatic jackhammer. Sometimes either will do, but when it comes to how your business is listed online, you are going to want to pick the right tool for the job. Continue Reading

What Good Marketing and the Mojito Have in Common

It’s not hard to like a well-made mojito. It’s refreshing, sweet but not too sweet. It’s the absolute best cocktail for the often hot Florida and Caribbean, but it’s by no means the easiest cocktail to make well. It takes time and patience, and no two will ever be quite the same. When I make them for CNP happy hours, I’m always struck by how similar it is to our approach to marketing.

The name “mojito,” comes from the African word “mojo,” which is an item used to cast a little spell. Good marketing is also like a spell. It can make people show up somewhere in droves, it can practically subvert free will, and it can make you feel like you’re having fun, excited about stuff you’d otherwise ignore. Mojitos do a good job at all of this, too.

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Leveraging User Surveys to Improve Your Website

User surveys are a simple, cost effective way to gather valuable feedback directly from your website’s visitors, and over the past couple of years, we’ve started integrating them into many of our website design and development projects.

In this post, I’ll explain how to set up a simple user survey and mine the results for helpful insights that you can use to improve your website. Continue Reading

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Hey Marketers! Get Ready for the Physical Web

See how emerging Physical Web technology works and explore some of its potential uses for fun and profit.

Imagine waiting for a bus and instantly pulling up the route, schedule and arrival time for the next bus, right on your phone. Or, how about finding a lost pup and accessing an interactive dog collar with the owner’s contact information. That’s the promise of Google’s open source Physical Web project, and if it takes off, it could transform millions of everyday items like bus stops and dog collars into “smart” objects full of information and interactions.

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