Are you showing the most important thing in your ad? Readers are really only ever looking for one thing: themselves.
When we read forward – left to right – we tend to perceive the words in groups or phrases. Because of that, it’s easy to miss errors. An old proofreader’s tip: Read your print or web text from end to beginning. Why? It forces you to focus on one word at a time, and it’s a lot easier to catch and correct typos, spacing errors, etc.
Naming or re-naming your company, organization or startup? Heed the sage advice from Gary Backaus, Chief Creative Officer at Memphis-based ad agency archer>malmo. It means your name should be a natural outgrowth of your core purpose, essence or mission – not some disconnected, confusing contrivance that requires justification or explanation.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
Your ad is a love note on the kitchen counter. And your website is the bedroom overflowing with all the passionate things you are. If you try to put too much of the bedroom in the love note, you may look over-anxious, or worse yet – desperate. Naturally, the object of your desire will sense this and find a more confident, alluring lover.
The most truthful part of a newspaper is the advertisements.
As a rule, interaction design should be something you look at for what it is in its own right, not what it is associated with.
This struck me as wonderful. Perhaps because of the collision of both sides of the brain, with structure and organization causing beautiful art.
The best ideas come as jokes. Make your thinking as funny as possible.