Five Takeaways from Creative South 2018

co-written by Shannon Viox

We don’t have many fears at CNP, but one thing that frightens us is recycling ideas. Our phobia is a constant push to bring fresh perspective and innovative ideas to our clients and one way that is possible is through inspiration from our peers.

Late last week, we hit the road for Columbus, Georgia – one of the most beautiful cities in the south – for the annual Creative South conference. We spent a few days surrounded by other creative-doers while we recharged our creative batteries, gained perspective on our role as designers and to get inspired. Continue Reading

3 Reasons Why You Should Outsource Your Brand Strategy

Branding is an important consideration for any business, whether you’re an established firm or a rapidly growing start-up. You may want to think twice about DIY-ing your brand development, though. Here’s why: Continue Reading

We Got The Beat: CNP’s Greatest Hits From the 2018 ADDY Awards

We’re so excited! (And we just can’t hide it.) Last week, our crew attended the 2018 ADDY Awards, hosted by AAF Polk County at the RP Funding Center in Lakeland.

An annual event to honor excellence in advertising, The ADDYs offer local industry pros an opportunity to get our fancy on and celebrate the area’s raddest creative work.

With the exception of the unnerving “MUST BE BORN BEFORE 1997” sign posted at each bar, this year’s totally awesome theme brought us back to a time when shoulder pads, teased-to-high-hell hair and Tom Cruise were all perfectly normal. Gotta love the 80s. Continue Reading

Social Media Strategy: Brevity v. Verbosity

With so many great ideas to share with the world, it's easy for us to lose sight of how much effort our followers are willing to put into reading about every. little. detail.

So we compose beautifully written, elaborate Facebook posts about branding, strategy, the meaning of life, knowing that this information is important enough for everyone to appreciate and read. I'm terribly sorry to tell you this, but it's not. It's too long. Continue Reading

A New Year and Some New Faces

Happy New Year! Taking just a moment to reflect, we can definitely say that 2013 brought growth and exciting changes for CNP - three of our favorites being Tiffany, Kevyn and Sam!

Tiffany Taunton

tiffany-titleTiffany started with CNP in October as a Graphic Designer and Front-end Web Developer. With over seven years of experience, she has collected a unique repertoire of skills that has been a perfect fit for us as we continue to bridge the gap between traditional print media and web.  In just a few short months, Tiffany has already made significant contributions to several projects and we couldn't be more excited to have her on our team.

Kevyn Bryant

kevyn-titleKevyn joined CNP in December with a broad range of experience including search engine optimization (SEO), search engine marketing (SEM), email marketing, ecommerce, photography and videography.  In just over a month, Kevyn has already implemented several new strategies to help our clients get more quality traffic to their website and then observe behaviors using Google Analytics. Kevyn is a true t-shaped web marketer and a valuable addition to our online marketing team.

Sam Mello

sam-title

Sam also joined our growing web development team in December as a back-end web developer. As a life-long techie, Sam is the first CNP staffer to {voluntarily} bring in their own monitor mounts and was recently voted 'most likely to have a spare SSD lying around' (a title he stole from Seth). He recently relocated to Central Florida from Cincinnati (by way of Brooklyn) to be closer to his wife's family (with their 4 year old son and a bun in the oven). In a relatively short time, Sam's proven his technical prowess in a wide variety of programming languages and techniques.

So after two weeks of holiday festivities and maybe a little too much family time, we're all officially back at our desks and we've hit the ground running (probably a good thing given the fact that nearly 40% of New Year's resolutions are fitness related). Cheers to another year!  We can't wait to see what 2014 brings.

Inspiration through Desperation: Why Putting Limits on Your Creativity is a Good Thing

It might seem counterintuitive, but creativity loves rules.

Getting yourself jazzed up with a “the sky’s the limit attitude” can actually be crippling. Overwhelmed by options and paralyzed by indecision, you’re more likely to spin your wheels rather than have a eureka moment. On the other hand, boundaries (even artificial ones) can force your brain to invent ingenious ways to work within them.

One of my absolute favorite examples of creativity through confinement is Rene Redzepi’s restaurant, Noma. Located in Copenhagen, Denmark, it’s currently recognized as the second best restaurant in the world. Redzepi only cooks with Nordic ingredients, mostly sourced from within a small radius around the restaurant. Since I don’t think I can top the ankle weights metaphor, I’ll let the New York Times handle this one: Continue Reading

Phantom Calories, Channing Tatum and Our Families: Why We Love Thanksgiving

Aside from the Fourth of July, Thanksgiving is as American as it gets. We look past our differences and all awareness of personal space and we're grateful for everyone and everything – especially the fact that the 4,500 calories we just consumed won't actually count because Thanksgiving is magical like that.

Do not question it. Just eat more pie. 

For a whole day, we could almost pass for one of those perfect families in the Hallmark holiday movies. You know, the ones that suck you in even though it's already half way over and stars all the actors you've never heard of. Oh, and Candace Cameron Bure. While mildly entertaining and perfect for lulling you into an afternoon nap, Hallmark movies just don't do justice to the insanity that's bound to ensue. Which is why we love Publix's Thanksgiving commercial. Because turkeys do burn, the little people will knock over every full glass of sweet tea and someone is always bound to lick the spoon that's being used to serve the sweet potato casserole. So take a moment to enjoy some of our favorite Thanksgiving memories – both the wonderful and the wonderfully messy. Continue Reading

Campaign physics: Solve the smallest space first.

Or maybe you’d rather try to stuff an elephant into a teacup? That could get smelly and you’ll definitely throw out your back.

The point being: When developing a branded campaign that includes multiple tactics, make sure your top-line content works in the smallest or most confining space first.

If you get excited about a big, elaborate message and design execution that only works in a big space, you’ll be in tight spot when it comes time to create the web ad, outdoor board, mobile site or :30 second TV spot. Continue Reading

Writer's Block: Stop Staring and Start Writing

Writer’s block. It’s an evil that we all face, especially those of us who are perfectionists or require oxygen and food.

Think back for a minute.

Remember when you were young and you got a writing assignment like “What did you do last summer?” And the thoughts just flowed like sweet molasses out of your brain and onto the paper? And about twenty minutes later, you turned something in on wide-ruled paper that you felt accurately conveyed your trip to the Grand Canyon or the countless hours you spent watching the Price is Right at your grandparents’ house (two possible scenarios out of many). Continue Reading

Dissecting a URL's Query String

A big url can look messy and confusing, but if you know what symbols to look for, you'll be reading them like sentences. Use these helpful color coded examples to dissect, decipher, and shorten long URLs.

Let’s start with a simple example, a YouTube URL. Use the color coding to help coordinate with the explanations. Continue Reading