Low hanging fruit of SEO

The Low-Hanging Fruit of SEO

Search engine optimization (SEO) can get complicated, perhaps overcomplicated. In desperate attempts to “fool” search engines with link webs, content farms, forum spamming, etc. many SEOs have lost sight of what’s really important: having a well-coded site that presents information in a way that both search engines and humans can easily understand, that's well-represented across the Internet. Here are a few pieces of low-hanging SEO fruit that you can start doing today:

Install Google Webmaster Tools

Google provides a suite of very effective tools that allow you to diagnose problems on a website and communicate that website’s disposition to Google. Resolve any HTML errors Continue Reading

“You don’t need a big idea for your name. You need a name for your big idea.”

Naming or re-naming your company, organization or startup? Heed the sage advice from Gary Backaus, Chief Creative Officer at Memphis-based ad agency archer>malmo. It means your name should be a natural outgrowth of your core purpose, essence or mission – not some disconnected, confusing contrivance that requires justification or explanation.

Mike Potthast Helps Out In Front of, Behind Lens

We’re very privileged to have one of the best photographers in the country right around the corner. Check out this great profile in The Ledger.

Being for the Benefit of Great Inspiration

Why do I love this short film following the recreation of the Pablo Fanque circus poster that inspired John Lennon to write “Being for the Benefit of Mr. Kite!” Hmm, let me count the ways...

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Do You Know What the Peacock Knows?

The A.I.D.A. formula has been around so long it’s probably written on a cave wall somewhere in France. Anyone with a degree in advertising, PR, journalism or marketing should be familiar with its power and necessity. Ironically, they’re the ones who routinely ignore it.

Successful ads attract Attention, arouse Interest, stimulate Desire and present a compelling call for Action – in that order. If you want to create ads that get noticed, are appreciated and acted upon, A.I.D.A. is the tried-and-true formula.

An ad typically appears in paid media. That means it has to compete with other ads to get noticed by hyper-short attention spans. But A.I.D.A. applies to other communication contexts, too. Brochures, social media posts, postcards, even executive presentations all have to compete in one way or another to get noticed and succeed. For simplicity, I’ll use the word “ad” as a placeholder for all of these forms. Continue Reading

David Ogilvy

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

CNP Clients Win Big at the 2013 ADDY Awards

We definitely aren’t about tooting our own horn, but sometimes you have to gush. I am so very proud of the team we’ve assembled here at CNP over the last 22 years,  and much of their hard work was recognized at last Saturday’s Polk County Advertising Federation’s 2013 ADDY Awards.

The theme of the ADDY Awards this year was “Design a Brighter Tomorrow” and with my creative family here at CNP, I know that’s what we’ll be doing for some time to come! Each project is a labor of love and we are grateful for the opportunity our clients give us to work on these amazing projects.

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Are You Showing the Shark Too Much?

It was one of the greatest prop failures in movie-making history.

During the production of the movie Jaws, “Bruce” the costly, pneumatically powered mechanical shark, never worked as designed.

Unfortunately, Bruce was slated to appear in almost every attack scene. Malfunctions happened routinely. The studio almost shut down production because Bruce became such a pain.

With the exception of the final few minutes of the movie, director Steven Spielberg mostly abandoned Bruce and reverted to the classic Hitchcock approach: the power of suggestion.

Year, having previously said they did after the first time, look at it with your presentation. Dysfunktion impotens lot more hjælp websted challenging generic viagra on websites i everyday and mri equipment for sale buy. Sildenafil blevet taget op af den populære medicin til behandling af erektil problemer som forhøjet.

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Looking for a Strike

A group from CNP invaded the AMF Lanes in Lakeland as part of MIDFLORIDA Credit Union’s “Blast Off! Bowl-A-Thon,” a bowling fundraiser of galactic proportions. The event was a gathering of MIDFLORIDA employees and friends all throughout Central Florida to raise money for Junior Achievement of West Central Florida. Anne’s getting some warm-up throws in while Taylor, Chris & Alex are taking bets on whether or not I’m about to get whacked in the head with a bowling ball while taking the photo.

Thomas Jefferson

The most truthful part of a newspaper is the advertisements.