3 Ways Discovery Sets The Stage For An Awesome Agency Experience

Garbage in, garbage out.

In everything from mathematical computations to creative endeavors, the output is largely influenced by the input. For marketing projects, that means the energy invested and the quality of details collected at the very beginning of a project will directly affect the entire project lifecycle and ultimately, the end result. Continue Reading

Segmentation: Your Key to Tailor-Made Messaging

Keeping communication relevant and personalized throughout the entire decision-making process is a critical objective for higher education recruiters.

But how do we speak authentically to multiple groups of students without it becoming an overwhelming task?

One solution: segmentation and marketing automation. Continue Reading

Why We Love the React Framework (Or Why We’re Willing to Forgive Facebook for Taking over the Internet)

Dear fellow development aficionado: Is your body wracked with anxiety over a new web or mobile app that’s got a tight budget, a tight schedule, or both? Does the idea of taking a deep dive into some jQuery spaghetti code make you want to leave it all behind and restart your life in rural Appalachia?

Take a deep breath, put down the industrial-strength muscle relaxer because—and I never thought I’d say this—all of your problems have already been solved by Facebook.

So light some candles and put on the Luther Vandross, because I’m going to introduce you to the new love of your life: the React framework. Continue Reading

Why Personalization is a Must in Higher Ed Marketing

Imagine you’re at a drive through, hungry and ready to order lunch. An employee comes over the speaker and starts explaining why you should order lunch at their restaurant instead of the one down the street, then demands to know what sauce you want with your nuggets—even though you don’t eat meat!

That wouldn’t make any sense, right? You’ve obviously already chosen this restaurant, so further convincing isn’t necessary. And presuming to know your order before you’ve even uttered a word? Well, that’s just foolish. Continue Reading

CNP Launches a New Website for the City of Winter Haven


CNP is excited to unveil our latest project: a fully overhauled website for the City of Winter Haven.

With the site’s redesign, the City sought to improve user experience for citizens and government employees alike. Project goals included reorganizing the site’s layout for more intuitive browsing, consolidating multiple departmental websites within a single content management system and updating the site to make it mobile-friendly. Continue Reading

Avoid Content Debt to Keep Your Website Looking Sharp

When you launch a website, it’s like driving off the lot with a brand-new car. It’s shiny and perfect in that moment, but over time it starts to get worn down. If you ignore routine maintenance long enough, your car will inevitably grind to a halt.

Web developers are familiar with this concept in terms of “technical debt,” the theory that writing easy—rather than reliable—code will create compounding issues for a website further on down the road. Basically, it’s like repairing your car (or your website) with an extravagant amount of duct tape. Continue Reading


It’s Time to Stop Marketing by First Best Guess

The first principle is that you must not fool yourself and you are the easiest person to fool.
– Richard Feynman, Nobel Laureate in Physics

Stronger strategy, better targeting, more effective messaging, improved customer service—your success in these areas is strongly linked to your ability to accurately understand your target audience and engage with them in a way they find meaningful.

Continue Reading

Illustrator Shannon Viox accepts the Benny Award for the Grove Roots Brand material

CNP Rounds Up a Passel of Wins at the 2017 ADDY Awards


Last Friday, AAF Polk County hosted the 2017 ADDY Awards (and we were jes’ so proud to be there).

Part of the nation’s largest advertising competition, the annual event offers local agencies and in-house teams an occasion to kick up their boots and celebrate exceptional creative work.

This year’s Grand Ole ADDYs theme saw the Lakeland Center’s Sikes Hall transformed into Country’s Most Famous Stage, complete with live entertainment and tasty vittles.

By the time the final curtain fell, CNP had corralled an impressive number of wins, including five Gold ADDYs, four Silver ADDYs, a “Best in Category” Benny and a Judge’s Choice award.

We love what we do and it’s an honor to be acknowledged by our talented industry peers.

Many thanks to our clients for giving us the opportunity to work on so many fantastic projects. We love you so much it hurts. 

Check out the highlights of our ADDYs wins below —

Continue Reading

Custom Illustrations in the Real World: From Sketch to Screen

I was always drawing as a kid. I would get ideas in my head and would just have to draw them. Now as a professional designer, my favorite projects include that hand-drawn aspect; a personal touch before moving on to the computer. It makes designs more flavorful and posed to stand out, and I get a chance to flex the illustration muscle for a client. It feels good when everyone is proud of the outcome.

Custom Illustrations for a Homegrown Brand

Illustrations contrast with the digital world we’re surrounded by. The traces of human involvement will always be more interesting than an algorithm generated by a machine. For Grove Roots Brewing Company, we had the opportunity to use custom illustration in posters for each of their flagship beers. The brand is based on celebrating the historic citrus industry in Winter Haven, so lead designer, Tiffany, and I found our style inspiration in vintage postcards. Often for illustrators like me, who aim to capture each project’s individual aesthetic, custom illustrations are a chance to explore a new style. In Grove Roots’ case, it was a reminder of an old style. We reckoned the audience would be drawn to the familiar, nostalgic quality of the vintage postcard style.

Grove Roots Brewing Company is the first brewery in Winter Haven–a fresh and welcome establishment!–so juicy custom imagery was an opportune branding decision. (Drawing people in? No problem.)

Shannon sketches a truck

An early sketch of the vintage Ford inspires the label for the 6am Pickers beer.

The Process

In the beginning stage, I gathered reference images and made sketches. I started with the illustration for 6am Pickers, because the truck was a bit of a challenge. Tiffany and I wrangled with finding the correct perspective of the road, after I drew the truck from scratch, sans-road … so we took the bumpy route, but we got there.

Shannon vectorizes a custom illustration

The sketches become vectorized.

Using my references, I drew with the the pen tool in Illustrator and began layering the pieces to build the scene. Highlights and shadows were added. After tweaking the details and perspective to our satisfaction, we were on the road (pun intended) to a strong poster design.

Tiffany, who designed the Grove Roots branding, had the colors mostly picked out ahead of time. We added a few more once we got into final stages of the illustrations and realized they needed a little more depth. Enter: vibrant greens!

The final result was a unique combination of fresh and nostalgic, just like Grove Roots Brewing Company. The 6am Pickers poster is one in a series of four flagship beer representations, but it is one of my favorites for the challenges we overcame to breathe life into it. Plus, it’s delicious if you’re into coffee stouts.

For more great Grove Roots illustrations, check out our case study, Crafting an Identity for Winter Haven’s First Craft Brewery.

CNP Named to Ad Age’s Best Places to Work List

We’re pleased to announce today that CNP was named to Ad Age’s 2016 Best Places to Work list.

Humble competence is one of our agency’s core values, but we would be remiss if we didn’t tell you this award is kind of a big deal. Ad Age considered agencies, media companies and in-house teams with more than 15 full-time employees for this honor—and of the 50 companies recognized nationwide, CNP came in at number 20. According to Agency Spotter, there are upwards of 120,000 agencies in the US.  Continue Reading