Introduction

I’m writing this article in the hope that you (like me) are about to embark on a noble journey: the attempt to create your first Sublime Text 3 (ST3) plugin. Let me preface this article with the understanding that I am by no means a master ST3 plugin developer, but I will do my best to outline key points in the creation process that (to me) were a bit fuzzy. Continue Reading

These visual stories help reinforce your purpose, but in an easy-to-digest way. What you share, how you share it and why it connects with your audience is the key to successful social media branding. I’ve compiled a few quick tips on on how you can apply your brand to a few of the most popular social media networks and a list of the current social media image sizes for each network. Working within these confines and knowing what’s possible and what isn’t will help you own your page by branding it effectively both visually and emotionally.  Continue Reading

We would also like to extend the invitation to our community of clients and friends. Jarrett will be facilitating a presentation about our unique inbound marketing strategy. For organizations looking to drive traffic to their websites, this brief should not be missed.

Our fundamental approach to marketing in today’s environment is based on a hub-and-spoke methodology. Your website is the single, central hub for all your brand’s content and will have more eyes on it than any other marketing tactic. We will illustrate how to effectively leverage your marketing efforts to increase engagement through your most critical marketing tool, your website.

In addition to the workshop, CNP will be providing a catered Chipotle lunch, followed by an optional ‘watch party’ as team USA takes on Germany in the 2014 World Cup. Please RSVP to Leslie Heimer or tweet @leslieheimer.

Ok, this is just a quick hit, but it touches on something that has annoyed me for a long time. Here’s the situation:

1. Say you’ve got a Custom Post Type, like “Work.” Hypothetically.
2. Say you’ve got a Custom Taxonomy for Work, called Type. Continue Reading

I’m pleased to announce today that CNP has opened a second office in downtown Orlando, as part of our long-term growth strategy.  We’ve noticed a fairly steady influx of fully integrated clients based in the City Beautiful,  so we’re trying to expand our physical footprint to suit.

The location, in the heart of downtown (on Orange Ave. & Wall St.) should help us draw in new business and enhance client offerings under the leadership of our newly appointed Vice President of Strategy and Development Leslie Heimer. She’ll head up marketing and strategy for our Orlando-based clients.

A sixth generation native to Central Florida, Leslie received her BS from the University of Florida and is currently working on her MS in Brand Management. She has more than 17 years of corporate development experience and has received numerous awards for her work in brand strategy and community involvement.

Previously, Leslie managed the Strategic Development division of Spalding Consulting, Inc., an IT and Financial Management company located in the Maryland/DC area. As Program Manager for a number of client support teams, her ability to offer marketing and awareness campaigns for complex IT solutions gained her clients national exposure and secured critical program funding.

Download the Full Press Release

Check out the article in The Ledger

PS – Leslie would LOVE to buy you lunch! Just shoot her an email.

The rest of you – you know who you are.

You have the necessary skills required to send a fax. In lieu of texting, you have actually spoken to someone on the phone in the past week. You adore the sensual feel of 20-lb. multi-purpose copy paper. Every now and then, you even like to pull out your old trusty old Rolodex and take a sniff of all your “experience.” Continue Reading

First things First: Install Emmet

If you’re building websites via Sublime and you haven’t installed Emmet yet, go do that now. Why, you ask? Because I couldn’t imagine writing CSS without it. Continue Reading

No, we didn’t hire Gene Frenkle, but we did hire a few of the most talented people we know. Take a moment to meet our newest cowbell players – you’ll love them as much as we do.

Martin Corbin

Martin joined CNP in January as a Graphic Designer with more than five years of experience in graphic design, marketing and photography. He has a passion for championing brands through the use of integrated marketing efforts and is already helping us bring our clients’ creative visions to life. We’re thrilled to have him here!

Jarrett Smith

Jarrett joined our team in February as a Digital Strategist. With a digital marketing background that includes social media, content marketing, lead generation and marketing automation, Jarrett brings a holistic, cross-disciplinary perspective to our digital projects. In short, Jarrett’s become an important link between our clients and web team, and he’s already had a hand in shaping digital strategy for many of our clients.

Katrina Hill

Katrina joined our Account Management team in February.  She brings with her several years of experience managing multi-media campaigns and social media marketing efforts for a variety of industries. Katrina’s thorough approach and attention to detail have already shown her new clients that they’re in great hands. We’re very excited to have her on the team!

While there are many best practices to see success in any ongoing email marketing plan, one very important way to improve email deliverability, open rates and your overall return on investment is making sure you are sending to a clean list of email contacts. Think of the last time you had to clean out your inbox … I can guarantee it wasn’t a pretty sight, was it?

Now apply that to your subscribers. Yikes, right? Your subscribers are a fickle bunch, so from time to time it is important to groom your list and take a long, hard look at who you are emailing in order to improve your email campaign results and make sure your emails aren’t getting reported as spam down the road. (It may even save you money too!)

These four quick tips will leave you, and your emails, feeling fresh throughout the year:

Continue Reading

One of the most challenging aspects of SEO is helping clients understand what SEO actually is, as a service. When I meet with prospective clients, they typically understand that SEO has to do with ranking better in search engine results, but often times they don’t know how this is done and what the implications of a well or poorly managed online presence are. One of the ways I explain our SEO service at CNP is to compare it to a landscaping service.

If you think of a company’s website in terms of a corporate asset similar to a physical “brick-and-mortar” location or branch, it’s easy to see why it would need a landscaping-like service. Even when a company builds the nicest branch/location possible, if nothing is done to maintain the building and its surrounding landscape, it will quickly turn from something that drives business to something that drives business away. Most businesses should look at their website the same way.  Continue Reading