Time for a Frisbee Break

There are so many reasons why I love working for CNP but, above all, I love that our company’s personality and culture is what lays the foundation for the great (and often award-winning) work we churn out on a daily basis. Let’s face it – creative problem solving for clients isn’t the most back-breaking work, but it does keep us doing mental pushups pretty much 24/7.

We go home thinking about how to make our design concepts stand out more, which headlines will speak best to a brand’s position and what we can do to provide amazing results with each project we take on – we’re living our work every day of the week. It’s not necessarily something we can turn off and, as we all do, we tend to find ways to free up some mental storage space from time to time.  Continue Reading

Becoming a Tourism Marketing Professional

For the last three years I’ve been spending a few days each summer in Dahlonega, Georgia – not to enjoy the Georgia wine trail or to pan for gold, but to take part in Southeast Tourism Society’s annual Marketing College and to receive a Tourism Marketing Professional certification.

Held on the campus of the University of North Georgia, this three-year program gives tourism  professionals like myself the opportunity to learn techniques from all facets of the tourism industry. From generational marketing strategies to data and research, Marketing College introduces new insights from experts with real-world knowledge and experience. Marketing College has allowed me the chance to gain important insight into trends affecting the tourism industry. During my tenure as marketing manager at Bok Tower Gardens I was able to implement tourism marketing strategies to gain traction in positioning the National Historic Landmark to travelers throughout the Central Florida region. Now, since I joined the CNP team earlier this year, I’ll be able to continue to make a meaningful impact marketing our destination to Florida travelers with our partners at Visit Central Florida. Continue Reading

CNP Makes Tampa Bay Business Journal’s List of Top Agencies

Last week, we were proud to learn that CNP was ranked # 17 on Tampa Bay Business Journal's list of advertising & marketing agencies.

Moving up three notches from number 20 last year, the list is based on the number of agency employees in the Tampa Bay market.   Continue Reading

CNP to Host Lunch & Learn in Orlando Office

Please join us this Thursday (6/26) at 11:00am in our Orlando office for a Lunch & Learn event featuring CNP's Digital Strategist Jarrett Smith.

We would also like to extend the invitation to our community of clients and friends. Jarrett will be facilitating a presentation about our unique inbound marketing strategy. For organizations looking to drive traffic to their websites, this brief should not be missed.

Our fundamental approach to marketing in today’s environment is based on a hub-and-spoke methodology. Your website is the single, central hub for all your brand’s content and will have more eyes on it than any other marketing tactic. We will illustrate how to effectively leverage your marketing efforts to increase engagement through your most critical marketing tool, your website.

In addition to the workshop, CNP will be providing a catered Chipotle lunch, followed by an optional ‘watch party’ as team USA takes on Germany in the 2014 World Cup. Please RSVP to Leslie Heimer or tweet @leslieheimer.

Leslie Heimer Joins the CNP Team and Opens Orlando Office

I’m pleased to announce today that CNP has opened a second office in downtown Orlando, as part of our long-term growth strategy.  We’ve noticed a fairly steady influx of fully integrated clients based in the City Beautiful,  so we’re trying to expand our physical footprint to suit.

The location, in the heart of downtown (on Orange Ave. & Wall St.) should help us draw in new business and enhance client offerings under the leadership of our newly appointed Vice President of Strategy and Development Leslie Heimer. She’ll head up marketing and strategy for our Orlando-based clients.

A sixth generation native to Central Florida, Leslie received her BS from the University of Florida and is currently working on her MS in Brand Management. She has more than 17 years of corporate development experience and has received numerous awards for her work in brand strategy and community involvement.

Previously, Leslie managed the Strategic Development division of Spalding Consulting, Inc., an IT and Financial Management company located in the Maryland/DC area. As Program Manager for a number of client support teams, her ability to offer marketing and awareness campaigns for complex IT solutions gained her clients national exposure and secured critical program funding.

Download the Full Press Release

Check out the article in The Ledger

PS – Leslie would LOVE to buy you lunch! Just shoot her an email.

The 5-point Oath for Digital Immigrants

NOTE: If you currently have 19 web pages open on two ginormous side-by-side computer monitors, a mind-boggling flow of social media notifications on your iPhone and an iPad in your lap streaming Game of Thrones – this post is not for you.

The rest of you – you know who you are.

You have the necessary skills required to send a fax. In lieu of texting, you have actually spoken to someone on the phone in the past week. You adore the sensual feel of 20-lb. multi-purpose copy paper. Every now and then, you even like to pull out your old trusty old Rolodex and take a sniff of all your “experience.” Continue Reading

More Cowbell!

We're very proud to have such an incredible group of people here at CNP – but every now and then, we have to stop and ask ourselves, "What does this agency need?" – More cowbell, of course.

No, we didn’t hire Gene Frenkle, but we did hire a few of the most talented people we know. Take a moment to meet our newest cowbell players – you’ll love them as much as we do.

Martin Corbin


Martin joined CNP in January as a Graphic Designer with more than five years of experience in graphic design, marketing and photography. He has a passion for championing brands through the use of integrated marketing efforts and is already helping us bring our clients’ creative visions to life. We’re thrilled to have him here!

Jarrett Smith


Jarrett joined our team in February as a Digital Strategist. With a digital marketing background that includes social media, content marketing, lead generation and marketing automation, Jarrett brings a holistic, cross-disciplinary perspective to our digital projects. In short, Jarrett’s become an important link between our clients and web team, and he’s already had a hand in shaping digital strategy for many of our clients.

Katrina Hill


Katrina joined our Account Management team in February.  She brings with her several years of experience managing multi-media campaigns and social media marketing efforts for a variety of industries. Katrina’s thorough approach and attention to detail have already shown her new clients that they’re in great hands. We’re very excited to have her on the team!


“Life’s most persistent and urgent question is, ‘What are you doing for others?’

– Dr. Martin Luther King, Jr.


Pictured: Martin Luther King, Jr. at Gracie Mansion Press Conference. Photo by Dick DeMarisco via public domain.

Happy Labor Day!


Happy Labor Day from your friends at CNP!

And don’t forget – if all the cars in the United States were placed end to end, it would probably be Labor Day weekend.

Be safe and have fun!

Happy Birthday, America!

Fourth-of-July-ArtFINYou have to love a nation that celebrates its Independence every July 4th, not with a parade of guns, tanks and soldiers who file by the White House in a show of strength and muscle, but with family picnics where kids throw Frisbees, the potato salad gets iffy and the flies die from happiness. You may think you have overeaten, but it is patriotism.  – Erma Bombeck

Happy 4th of July from your friends at CNP!