Central Florida Visitors & Convention Bureau

Tourism Development Bureau Gets a Fresh New Attitude

Visit Central Florida is tasked with improving economic and developmental growth in Polk County. But with major tourism hubs on both sides, the area faces a serious visibility challenge. Thanks to our long-standing history with VCF, we were in the best possible position to understand their vision and deliver the perfect solution: A colorful, modern campaign guaranteed to reach all audiences, from soccer moms to snowbirds.

Services & Expertise Content Strategy, Marketing Strategy, Media Planning

Industry Tourism & Travel

The Brief

Create a vibrant, family-friendly campaign with a cohesive brand that sets Polk apart as the ideal vacation destination — even in a sea of tourism heavy hitters.

The Approach

Stop avoiding the Mouse — er, elephant — in the room. Polk’s central location is actually its biggest strength. One that offers a gateway to an array of memorable vacation experiences, not just a theme park or two. Our mantra for the trip-planners at home? Choose Everything.

PERSONALITY, DOWN TO THE LETTER
Hand-drawn fonts, watercolor accents and snapshot styling. You’ll wish you were here.
BANISHING THE BLAND
Done-to-death palm trees and kidney-shaped swimming pools? No thanks. Make way for the real Polk County, an inviting playground brimming with historic charm and natural beauty.
SMALL WORLD < ALL WORLD
Local treasures. World-famous attractions. Sugar sand beaches. On just one tank of gas. Your vacation in the middle of everywhere starts here.

[And now, a nice little palette-cleansing dish of lemon sorbet to prep your taste buds for the entree]:

Case Study – Visit Central Florida
Case Study – Visit Central Florida

Color chameleon

With adaptive palettes, designs can be easily tailored to specific activity categories and audiences without disrupting visual harmony.

Case Study – Visit Central Florida
Case Study – Visit Central Florida

Made to measure

Stock photos and canned copy weren’t going to cut it. To convey a candid impression of Central Florida fun, custom was the only way to go.

Case Study – Visit Central Florida
Case Study – Visit Central Florida
Case Study – Visit Central Florida
Case Study – Visit Central Florida
Case Study – Visit Central Florida
Case Study – Visit Central Florida
Case Study – Visit Central Florida

No prom photos, please

Custom photography marries GoPro-esque action shots with the laid-back look of an Instagram selfie.

Case Study – Visit Central Florida
Case Study – Visit Central Florida
Case Study – Visit Central Florida
Case Study – Visit Central Florida

A Brand in Motion

Animated digital retargeting ads put our style into action (literally).

Case Study – Visit Central Florida

Case Study – Visit Central Florida
Case Study – Visit Central Florida

Wall-to-wall wonder

The campaign’s aesthetics were even applied to the interior decor of VCF’s Visitor Information Center for a thoroughly cohesive look.

Case Study – Visit Central Florida
Case Study – Visit Central Florida
“You truly know our product and have a passion for promoting Polk County like we do … and it shows.”
Kris Keprios
Tourism Sales and Marketing manager, Visit Central Florida