Food Partners is a global fruit ingredient agent specializing in seamless logistics coordination and superior one-on-one customer service. Unlike many businesses, using a website to attract new customers wasn’t a top priority. What was? Claiming their spot in the online space with a juicy reboot that’s polished, clean and most of all—fresh. Challenge accepted.
Completed September 2015
Services & Expertise Content Creation, Copywriting, Information Architecture, Web Design / UI / UX
Replace an outdated Flash website with a vivid showstopper that encapsulates the Food Partners’ philosophy: sophisticated service that’s innovative from start to finish.
The Food Partners handshake doesn’t just represent their commitment to service. It’s also how they win most of their business: in person.
To that end, this website wouldn’t be a customer conversion workhorse. Instead, it made more strategic sense to treat this web project like a first-class digital brochure, ripe with lush imagery, punchy copy and some sweet bells and whistles.
PURE AND SIMPLE
SHOW DON'T TELL
Sometimes, it’s all about presence
(and being really, really, really good looking)
Finding the sweet spot.
Exploring different creative executions to realize our client’s vision.
Scroll that sexy fruit footage
True fact: information is easier to digest when it looks good. Plus, now you know what an aronia berry looks like. (Making Carmen Miranda’s hat feel jealous was an added bonus.)
When your clients travel frequently, a site that looks great and functions perfectly on mobile is non-negotiable.
Custom interior shots add warmth and authenticity.
When your customers and suppliers are all over the world, sometimes you have to bring the office to them.
“The Food Partners website re-design project helped us assess how the business has changed in recent years, how the company provides value, and which direction to steer the proverbial ship into the future.”
The Food Partners website won a district/state-wide Gold addy at the 2016 American Advertising Awards.