After our client Harrell’s became the exclusive national distributor of POLYON® controlled-release fertilizer, they naturally wanted to make a big splash about it to their most important customers – golf course superintendents, turf & landscape operators, nursery and greenhouse owners, sports turf managers and specialty crop farmers. We delivered the splash by creating a custom educational microsite (with market-specific content) and a dashboard-friendly brochure to round out the campaign.
Harrell's Fertilizer
Growing a Lushly Focused Effort for a National Brand
Scope of Work
- Brand Development
- Audience Personas
- Brand Positioning
- Logos & Brand Assets
- Content Strategy
- Copywriting
- Maintenance
- Measurement
- Marketing Strategy
- Customer & Market Research
- Printed Collateral
- Product & Promotional Plans
- Web Design & Development
- Analytics & Ongoing Support
- Content Creation
- Custom Programming
- Information Architecture
- Web Design / UI / UX