After our client Harrell’s became the exclusive national distributor of POLYON® controlled-release fertilizer, they naturally wanted to make a big splash about it to their most important customers – golf course superintendents, turf & landscape operators, nursery and greenhouse owners, sports turf managers and specialty crop farmers. We delivered the splash by creating a custom educational microsite (with market-specific content) and a dashboard-friendly brochure to round out the campaign.