The longest running official Tour de France tour operator, Custom Getaways creates extraordinary international travel experiences for cycling fanatics. Unfortunately, their industry leadership was contradicted by a badly outdated website. Thanks to a completely reimagined information architecture, majorly upgraded CMS and wanderlust-inspiring design, Custom Getaways now has an intuitive and easy-to-use website boasting a 56% improvement in average visit duration and a 38% drop in bounce rate.