How SEO is Like Landscaping

One of the most challenging aspects of SEO is helping clients understand what SEO actually is, as a service. When I meet with prospective clients, they typically understand that SEO has to do with ranking better in search engine results, but often times they don’t know how this is done and what the implications of a well or poorly managed online presence are. One of the ways I explain our SEO service at CNP is to compare it to a landscaping service.

If you think of a company’s website in terms of a corporate asset similar to a physical “brick-and-mortar” location or branch, it’s easy to see why it would need a landscaping-like service. Even when a company builds the nicest branch/location possible, if nothing is done to maintain the building and its surrounding landscape, it will quickly turn from something that drives business to something that drives business away. Most businesses should look at their website the same way.  Continue Reading

How to Make UTM Codes and Why They’re Important

Urchin Traffic Monitor (UTM) codes do a lot more than just make URLs ridiculously long. They play a pivotal role in measuring your marketing efforts and can help you see what resonates most with your audience.

So, what is it?

A UTM code is part of a custom URL that allows you to track a source, medium and campaign so you know exactly where your website traffic is coming from. It was originally used in conjunction with Urchin, a  web statistics analysis program developed by Urchin Software Company. Google purchased the software in 2005 to grow Urchin’s online product, which we now know as Google Analytics. Continue Reading

Enterprise Florida launches new website designed and developed by CNP

“It’s like comparing a shiny apple to a potato!” This was one of the many wonderful comments made by an Enterprise Florida stakeholder as the staff unveiled their new website to the Board of Directors this week in Tallahassee.

Florida's Secretary of Commerce and Enterprise Florida's President & CEO Gray Swoope with Katie and Alex at the EFI Board Meeting in Tallahassee.

Florida’s Secretary of Commerce and Enterprise Florida’s President & CEO Gray Swoope with Katie and Alex at the EFI Board Meeting in Tallahassee.

You know you’ve done your job right when your client’s constituents use the very same words to describe the completed project that they themselves used in those early discovery meetings month and months ago – “Bright, modern, clean, innovative” and, most importantly, “easy to use.”

Enterprise Florida is the principal economic development organization for the state of Florida and is primarily focused on facilitating job growth for Florida through recruitment and retention, international trade and exporting, promotion of sporting events, and capital funding programs to assist small and minority businesses. Continue Reading

UX Myths that Hurt SEO

I wanted to share SEOMoz’s Whiteboard Friday last week, because it’s right on the money on a variety of user experience (UX) myths that a lot of web masters still blindly follow at their peril. At CNP, we never sacrifice UX for the benefit of SEO and, as time goes on, we’re finding that this conflict comes up less and less as search engines evolve.

The best way to address both concerns on your website is to never blindly follow a set of “rules,” because by the time you learn a set of rules to follow, most of them are defunct, debunked and can actually hurt your domain over time. Instead, look at the data, do some tests and use common sense.

Video Credit: randfish on SEOMoz